Monday, July 16, 2012

Forever Living Products: How To Build A Huge FPL Business Online

Forever Living Products business owners: It's time to step up your game and learn what it REALLY takes to become a Forever Living Products Forever Living Products success seekers: Want to dominate and build a HUGE Forever Living Products business?

If you wish to become a top earner in Forever Living Products, you need a way to promote to thousands of people- not just to the small number of friends and family people in companies such as Forever Living Products are taught to approach.

You MUST learn to market!

Here are 3 ways top earners in companies such as Forever Living Products dominate today:

Promote More Than Your Competitors Do

Top producers in companies such as Forever Living Products tend to market more prolifically than everyone else.

How well you carry out the elementary network marketing skills (generating leads, handling objections, doing presentations) will influence your success in Forever Living Products.

But it's also true that the AMOUNT of your execution makes as much of a difference, or more than, how skillfully you complete each activity.

Marketing more than your competitors in Forever Living Products means creating more Internet traffic and generating more leads each day than other marketers in Forever Living Products.

If you're marketing with content, then publish more articles, video clips, and blog posts than others promoting Forever Living Products.

If you're advertising, then place more advertisements, in more places, than most of your competitors promoting Forever Living Products.

If you're doing webinars to present Forever Living Products then do multiple webinars every single 7 days. Don't do just one webinar every month.

Marketing more than everyone else means sending an email broadcast with useful tips (and a call to take action!) to your Forever Living Products list of leads daily. Not every once in a while. Every day!

Get an edge by just plain DOING MORE MARKETING, FOLLOW UP ACTIVITIES AND DOING MORE WEBINARS than the competition marketing Forever Living Products.

If you generate more website visitors, generate more leads, and conduct more webinars than your competitors, you'll certainly earn more than your competitors in Forever Living Products.

Marketing Is More Critical Than Duplication

Traditionally, network marketers in opportunities such as Forever Living Products are taught to keep their business-building activities extremely simple and "duplicatable" by others in their downline..

How effective is this strategy to keep everything simple so other can duplicate it? For a small minority of marketers, this approach works well.

But for the extreme majority of multilevel marketers in companies such as Forever Living Products, keeping everything allegedly "duplicatable" does NOT lead to high levels of duplication. This is ironic but true.

To prove this to you, look at these stats:

Only about 1 in 5 people in your Forever Living Products downline will sponsor anyone else.
Of those that do sponsor people, most will only sponsor 2-3 people total.
The remaining 80% of your Forever Living Products downline won't ever do a darn thing.

The "keep everything duplicatable" strategy that network marketers in Forever Living Products are taught (like some ancient gospel) actually only causes 20% of the people to sponsor anyone. And they tend to sponsor a tiny number of people!

Keeping everything you do "duplicatable" will NOT maximize your Forever Living Products income and it also creates problems few talk about.

The most popular tactic to keep things simple is "warm market recruiting", making a list of friends and family and then prospecting them to try to get them to join Forever Living Products. People promote this strategy not because it's the most effective tactic, but because it's the simplest.

Warm market recruiting can lead people to quit Forever Living Products. Once people run out of others to talk to within the first 30-90 days, they will often quit Forever Living Products because they have NO CLUE how to perform the one activity they must rely on to build a business: advertising and marketing to generate consistent lead flow.

The other problem warm marketing recruiting creates is the strategy can push away the best prospects. Ideal prospects for a Forever Living Products business are people with transferable skills and large personal and professional networks. Real estate professionals, professional salespeople, executives and other business people fit this category, but these people tend NOT to want to approach family and friends about their opportunity, For many professionals, their reputation is their most valuable asset. Few professionals tend to feel comfortable introducing their network to a business opportunity they just got started with.

So should you begin by approaching friends and family about your Forever Living Products business? Sure. But unless you learn at least one rock solid marketing and advertising approach, you will run out of people to talk to. Your best prospects are likely going to want to market their business professionally, not pester friends at cocktail parties.

Learn how to market your business on the Internet, and you can attract extremely high caliber Forever Living Products prospects who want to learn the same. Plus you won't need as much duplication because your reach will be so wide you can sponsor many people yourself into Forever Living Products. If just a handful of people also learn to market Forever Living Products online, you could experience massive growth in your Forever Living Products business, without relying heavily on the "friends and family" approach.

Solve Your Attrition Problem

On average 80%-90% of your Forever Living Products downline will quit within 12 months of getting started. Attrition can make growing your Forever Living Products business every month very difficult.

There are two standard approaches Forever Living Products reps are taught to boost retention. Method one is to assist new Forever Living Products distributors to make money right away, so they get an early taste of success and want to stick around. The second approach is to get your Forever Living Products downline members to feel part of the "team", something bigger than themselves, so they want to stay part of the group. Forever Living Products team webinars, live training events, and getting on the phone with your new people can all foster a team experience.

I've used both of these solutions. Though they are common, they are far less effective than you'd expect in stopping attrition for people in Forever Living Products. Worse, these strategies actually create several new problems.

When you attempt to help EVERY new Forever Living Products rep in your organization get into profit quickly, you spend LOTS of time helping your worst-performing new reps, the people who can't sponsor anyone by themselves. About 20% of your Forever Living Products downline is going to generate 80% of the growth and income in your business, and you end up focusing on the weakest 80%! By focusing on the wrong people, you foster dependency.

The second approach, conducting events to foster team unity in your Forever Living Products organization, takes time and can also foster dependency. Many of your weaker-performing team members will end up sticking around because they like being part of the team. But these people will NOT sponsor others by themselves routinely into Forever Living Products and will require LOTS of team support in order to stay in the game.

You're running a business, not a self-help group. Focus your support efforts on the people consistently sponsoring others, NOT on everyone on your Forever Living Products team.

A contrarian but effective approach to the attrition problem is to revise your business model not to boost retention, but rather to make retention much less important. To make attrition less of a problem, promote affiliate products to your prospects, which can easily add more than 10 affiliate income streams to your business. This diversifies your income and makes you less dependent on your downline for revenue. When you depend less on your downline for income, attrition matters less.

Another solution to your attrition problem is to promote a high ticket direct sales opportunity (sometimes called a "top tier") that pays commissions of ,000 or more per sale. Traditional network marketing opportunities like Forever Living Products pay out only about -0 per new signup, so you must develop a large team and residual check to make a substantial income. If you earn a commission of ,000 or more each time you sponsor a new rep, it's like you're earning 3-4 years of residual income checks up front. It doesn't matter if this new person quits right away, because you get paid so much up front. This makes retention a non-issue.

Make attrition far less of an issue by reducing your dependency on your Forever Living Products downline for your income. Promote affiliate products and a high ticket opportunity to make your attrition problem far less significant.

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